Campaigns

Overview

Campaigns create trackable deep links for promoting OuterSpatial content. Each campaign has a destination, UTM values, a generated deep-link URL, and a QR code you can download for print, email, social media, signs, newsletters, or partner websites.

Open Organization > Campaigns to review existing campaigns or create a new one.

Create a Campaign

Select Create Campaign to start a campaign.

Manager asks for:

• Name: the campaign name, stored as the UTM campaign value
• Medium: the channel or format, such as QR code, website banner, or email
• Source: the source sending traffic, such as a newsletter, Google, or Facebook
• Application: the app the campaign should open, when your organization has more than one app option
• Community: the community context for the destination
• Entity type: the kind of content the campaign should open
• Entity: the specific item users should land on

Campaigns can point to areas, articles, challenges, communities, events, organizations, outings, points of interest, and trails.

After you save the campaign, Manager creates a Branch deep link and stores it in the Campaigns table.

Use Campaign Links and QR Codes

The Campaigns table shows each campaign name, destination type, and deep-link URL.

Open the action menu for a campaign and select QR Code to preview or download the QR code. The downloaded file uses the campaign name, cleaned up for a readable filename.

Use the deep link or QR code anywhere you want visitors to open a specific community, place, event, article, challenge, or organization in OuterSpatial.

Edit or Delete a Campaign

Select a campaign name to open the edit form.

You can rename an existing campaign. The campaign destination details are locked after creation so the existing deep link continues to point to the same content.

Use Delete from the edit form or the campaign action menu to remove a campaign you no longer need.

Deep Link Behavior

When someone opens a campaign link:

• On desktop, the link opens the corresponding public web page when one is available.
• On mobile with the app installed, the link opens the app and routes to the campaign destination.
• On mobile without the app installed, the link can send the visitor to the App Store or Google Play before opening the app destination after installation and onboarding.

Troubleshooting

If a deep link or QR code is not opening correctly:

• confirm the device has a working network connection
• try again without a VPN or private network filter
• make sure the destination content still exists and is visible
• confirm the QR code came from the current campaign, not an older deleted campaign